B2B Marketing Manager

AXA – Global Healthcare have a rare opportunity, for a B2B Marketing Manager to join our growing team. Reporting into the Growth Marketing Lead, you’ll lead the delivery of both the acquisition and retention marketing activity for the Intermediary, SME and Large Corporate channels achieving company targets.

With a creative mind and experience of writing bespoke copy, you’ll own the creation and activation of a range of marketing communications, assets and campaigns to support the distribution team in achieving the sales targets for the year for the channels.

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work part of your week away from home, at our Tunbridge Wells office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

What you’ll be doing:

• Lead and develop communications for intermediary partners across B2B and B2C.
• Own the annual communications plan for SME business and Large Corporate clients.
• Own communications and assets to support the distribution team in acquiring SME business.
• Develop and implement marketing strategies for large corporate clients, building relationships with key clients.
• Inspire and motivate the team to achieve their goals and objectives, providing clear direction and support the development of the team, whilst fostering a positive culture.
• Work with the content team to scope and deliver leadership content and campaign materials to educate intermediaries and SMEs to build brand reputation.
• Assist with the annual programme of intermediary events, build the programme and manage the execution of events.
• Manage online intermediary support tools, and support the delivery of regular product reviews.
• Own the lifecycle of financial and external comms for production and review of marketing collateral.
• Help to plan and manage the implementation of new product and proposition launches.
• Ensure that agreed controls and processes are in place, identifying risks and reporting.

Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.

We know that some candidates may be discouraged from applying if they don't meet every requirement. If you’re excited by this job and the prospect of working at AXA but you’re not sure you tick every box, we’d still encourage you to apply.

What you’ll bring:

• Marketing experience across a range of disciplines with an Insurance Industry focus.
• Experience in running corporate events and hospitality for intermediaries/ B2B clients.
• Expertise in working with distribution teams and account managers.
• ABM / Lead gen experience for SMEs desirable, with experience working with external agencies.
• Experience in email marketing / CRM with Salesforce knowledge a plus.
• Highly organised with strong communication skills and strong attention to detail.
• Demonstrate creative flair and have experience in copywriting across a range of audiences, with B2B experience a strong advantage.
• Understanding of working within a regulated industry, ideally the financial services industry (with knowledge of the FCA and Consumer duty regulations).
• Market awareness and ability to innovate based on external research/intelligence and internal experience.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

What we offer:

At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of up to £50,000 dependent on experience
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• 28 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• AXA employee discounts
• Gym benefits

To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to ruth.tennant@axa-uk.co.uk.

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Who we are:

Proud to be part of the AXA Group, AXA – Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical check up to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East.