For the fifth year running, AXA has been confirmed by Interbrand as the leading global insurance brand. Overall, AXA has been ranked 59th in the Top 100 Best Global Brands with the brand value growing by 5% to $7.096bn. According to Interbrand, AXA’s brand valuation and position in the rankings reflects its employees’ brand engagement, as well as its growing digital acumen and presence. Corporate Citizenship, and in particular employee social responsibility, was also highlighted as a strength for the brand.
Véronique Weill, Chief Operating Officer of the AXA Group, said: “It is a great achievement to be once again amongst the top global brands. I believe this result is a strong reflection of the strength of our business, the relevance for our clients of our brand strategy but also our efforts to accelerate our digital initiatives. This important recognition reinforces the AXA brand, a key asset with regards to client and talent attraction and retention as well as product and service distribution.”
Commenting on the result, Amanda Blanc, CEO of AXA Commercial Lines and Personal Intermediary, said: “In regards to the UK market, this result shows that when brokers and customers deal with AXA, they are dealing with one of the best brands in the world. That should give them a great deal of comfort and security at a time when unrated insurers are making their presence increasingly felt and we see more and more brands come and go in the insurance market. The fact that AXA has secured this prestigious position for five years running shows great consistency and a commitment to continuous improvement, characteristics that are increasingly reflected in our dealings with brokers in the UK market.”
- AXA news