Marketing and Communications
Working incredibly hard to promote AXA’s brand and reputation
For the fourth year running, AXA is the number one insurance brand globally, ranked 58thamongst the top 100 Best Global Brands and higher than household names like Shell, Starbucks and Visa.
In the UK we work incredibly hard to promote AXA’s brand and reputation. Everything our company does, from getting people back on the road after a motor accident to looking after their life savings, is part of our noble purpose in society and, no matter where we work within AXA, how we go about helping our customers tells the story about our brand. We’ve a great story to tell and it’s the job of our Marketing and Communications team to make sure that we’re telling it in the right way to the right audience through the right channels.
The variety of marketing and communications opportunities we have to offer is matched by the variety of work you’ll be involved. This is partly due to our size and partly because we have multiple business areas. We look for people with imagination and initiative, and we’ll actively encourage you to try new things and put your ideas into practice. You could, for example, be producing new advertising campaigns, analysing and optimising how we communicate through media channels, developing social media strategies or new marketing materials targeted at a very specific client group. You could be developing develop new propositions for the mass market, or conceiving and creating exciting new strategic corporate partnerships. Then there’s the challenge of assessing campaign results, developing new products and exploring ways to make the customer experience even better. It’s all here.
And if External Communications is your area of expertise, you could join us and help to communicate and promote the AXA story to the UK’s media, politicians and other stakeholders. We also have expert Internal Communications teams who champion honest and transparent communications making sure that we have open lines of communications with all our people and that we’re engaging them in our strategy, aims and ambitions.
Last year we helped over 350,000 people with private healthcare
Last year we helped over 1 million people travel on holiday with protection against what might go wrong
Last year we helped over 12,500 people fighting cancer
AXA Investment Managers received 100 awards in 2012 alone!
76 MILLION EUROS
Between 2008 and 2012, the AXA Research Fund has committed this amount globally to 308 projects
Last year we helped over 43,000 people get their homes back to normal after flooding
Last year we helped over 300,000 motorists get back on the road after accidents
That's how many customers we care for globally, with 13 million in the UK alone, specialising here in Wealth Management, Insurance and Healthcare
We're helping over 180,000 people save for their futures
We've come top of the league tables in insurance revenues globally since 2008, and we've been the no 1 insurance brand in the world every year since 2009 (Interbrand)
This many AXA Hearts in Action volunteers around the world helped underprivileged people in 2012
Last year we raised over £500,000 for our charities
The number of employees we have globally, working across 57 countries
The GIE AXA (groupement d'intérêt économique) houses the financial and real estate departments of Mutuelles Unies and Drouot. The name AXA, chosen in 1984 to designate the group, was not intended at the time to be used as a brand name.
La Providence and Le Secours, united under the Présence banner, join Drouot and Mutuelles Unies after Claude Bébéar's successful takeover bid. The seminar in the Ténéré desert of the Sahara laid the foundations for a unified group with just one name, AXA.
After the merger with AGP (Assurances du Groupe de Paris), followed by the acquisition of a controlling interest in its holding company (Compagnie du Midi), during a tense shareholders' meeting that pitted Claude Bébéar against Bernard Pagezy, AXA becomes France's second largest insurance company.
The number of agencies flying the AXA banner hits three thousand in France. A new organisation along regional lines results in the creation of ten regions and a shared information system. Drouot, Mutuelles Unies and Présence are legally combined.
With AXA Hearts in Action, volunteering in the community becomes an integral part of the Group's identity. AXA crosses the Atlantic to become a majority partner in Equitable, a life insurance institution in the United States.
Claude Bébéar announces his Ambition 2001: AXA will be number one by the next century. The first global advertising campaign is launched. The AXA seminar, or corporate meeting as it is called, is held in China. Objective: develop business in Asia.
After making important acquisitions in Australia and Japan, AXA announces its alliance with UAP, and becomes France's largest insurer and the world's second largest insurance and asset management company. Scope, the employee opinion survey, goes global for the first time in its history.
"Go ahead. Go ahead with AXA," proposed the new global corporate ad campaign.
Like Equitable in the United States, which became AXA Financial Inc, all AXA affiliates move to the AXA name in the Asia Pacific region. A plethora of acquisitions on every continent, including Nippon Dantai in Japan and a partnership with Minmetals in Shanghai, the first French-Chinese joint venture in life insurance.
Henri de Castries succeeds Claude Bébéar as chairman of the Management Board and announces his ambition: AXA will become the global leader in financial protection. AXA takes steps worldwide to buy out minority interests.
The time has come for cost-cutting and improving service quality to gain leadership in the business and become the standard setter in financial protection. AXA Way imposes process discipline.
A new acquisition is completed in the United States involving Mony (Mutual of New York). The Mediterranean region is created, bringing together subsidiaries in that part of the world and the Middle East. More than one out of two employees owns shares of AXA stock.
With Ambition 2012, AXA gives itself seven years to become the preferred company of its clients, employees and shareholders. The Northern European region is created, grouping together subsidiaries in Belgium, Luxembourg, the Netherlands, Germany and Switzerland. A year later, Winterthur, a Swiss company with numerous subsidiaries in Eastern Europe, joins AXA.
Protection through research: the AXA Research Fund is created to encourage scientific research into the prevention of major risks. AXA adopts a new signature – "redefining standards" – and three attitudes that guide its behaviour and commitments to customers: available, attentive and reliable.
AXA is present on every continent and in more than sixty countries. This scale bestows a high degree of responsibility on the Group. Irreproachable quality in every area is expected of a global leader. Faced with this challenge, its responsibility is to build trust and enhance it daily by offering tangible proof that it is deserved.